Everything you need to price with confidence.

Built for real competition — not adapted from retail analytics tools.

barcode

MPN-Level Accuracy

We match by manufacturer part number, not keyword. Normalization handles variant suffixes, packaging codes, and manufacturer-prepended catalog codes.

hub

AI-Assisted Competitor Onboarding

Point us at any competitor URL. Our AI maps their catalog to yours using Firecrawl site analysis and Claude Sonnet matching.

analytics

Confidence Scoring

Every observation gets a multi-dimension confidence score. Anomalies — compatible listings, price outliers, SERP-only data — are flagged automatically.

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UOM & Pack Size Handling

Prices are normalized to per-unit cost. A 100-count box and a single unit are compared correctly.

architecture

Flexible Scraping Architecture

Shopify JSON endpoints, BrightData structured scrapers, and Firecrawl AI extraction — matched to each competitor's tech stack.

monitoring

Actionable Reporting

See above/at/below market position per SKU. Download CSVs formatted for ERP import.

hubCompetitor Onboarding
Automation Engine

Competitor Onboarding Workflow

Accelerate your market visibility from weeks to hours. Our automated ingestion engine crawls competitor domains, identifies pricing schemas, and cross-references your internal SKU list to build an accurate, living competitive map.

  • check_circleAutomatic URL Discovery
  • check_circleCross-Catalog Normalization
analyticsConfidence Scoring
Data Integrity

Confidence Scoring Explained

Not all data is created equal. Sentinel Pricing assigns a multi-dimensional score to every data point, assessing source reliability, historical consistency, and environmental context.

5-dim
Score dimensions
Live
Real-time validation
monitoringPosition Dashboard
Executive Insights

Competitive Position Dashboard

Get a birds-eye view of your market posture. Identify categories where you are bleeding margin or losing volume due to non-competitive pricing. Sentinel Pricing turns raw numbers into a tactical roadmap.

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See how it works for your catalog.